Client Success Stories
We partnered with Complete Allied Healthcare to modernise their digital systems through a custom website, intelligent automation, and strategic email marketing, streamlining communication and creating a more patient-centric online experience.
About
Complete Allied Health Care
Complete Allied Healthcare is a multidisciplinary clinic offering physiotherapy, occupational therapy, speech pathology, and related allied health services across Western Sydney. The clinic operates in both community and clinic-based settings, working with children, adults, and NDIS participants to support long-term functional independence and improved quality of life.
While their clinical care was widely respected, the business faced limitations in how it communicated with patients online. Their previous website lacked structure and accessibility, and day-to-day operations relied heavily on manual systems for enquiry handling and follow-ups. In a field where responsiveness and clarity are essential, their digital tools were no longer aligned with how clients expected to interact with healthcare providers.
The Challenge
Complete Allied Healthcare needed a more dynamic and scalable digital platform—one that could reduce administrative friction while improving patient engagement. Their existing site had become difficult to manage and provided limited support for prospective or returning clients looking to book, ask questions, or learn more about services. Important actions, such as referral form submission or NDIS support enquiries, were buried in text-heavy layouts with unclear pathways.
In addition to redesigning the website, the business wanted to explore automation, particularly AI-powered tools to reduce repetitive tasks and streamline intake and enquiry responses. They also recognised that email, while underutilised, could become a critical channel for education, outreach, and patient retention.
The challenge was to build a digital environment that combined accessibility, automation, and thoughtful communication, while maintaining compliance and professionalism throughout.
Our Approach
We began by developing a custom website tailored to the clinic’s service structure and audience needs. Built for both accessibility and performance, the site featured simplified navigation, service-specific landing pages, and clearly marked calls to action. We ensured that each therapy area was easy to understand and explore, whether the visitor was a patient, caregiver, or referring professional.
To reduce administrative load and support real-time enquiry handling, we implemented intelligent AI Solutions & Chatbots across key site pages. These chat flows were custom trained to answer frequently asked questions, route patient concerns to appropriate departments, and collect basic intake details, all without requiring staff intervention.
We also built an email marketing strategy focused on strengthening client relationships and improving communication across key milestones. This included the creation of branded email templates for new client onboarding, appointment reminders, and post-session follow-ups, along with newsletter campaigns designed to educate and re-engage the broader community.
Compliance with healthcare communication standards and accessibility principles guided all design and automation decisions throughout the project.
What We Delivered
✔️ A fully redesigned, mobile-friendly website built for clarity, speed, and patient navigation
✔️ Clean content architecture with service-specific landing pages and enquiry options
✔️ Custom-trained AI chatbots integrated into high-traffic pages for 24/7 support
✔️ Intake and enquiry automation to streamline referrals and triage
✔️ Branded email templates for campaigns, reminders, and onboarding communication
✔️ Setup and integration of a scalable email marketing system with performance tracking
✔️ CTA placement and form structures optimised for accessibility and conversion
✔️ Technical enhancements including performance tuning, security, and mobile responsiveness
✔️ Content and chatbot copy reviewed for compliance and tone appropriateness across audiences
The Results
Following the launch, Complete Allied Healthcare saw immediate improvements in user engagement. Visitors were able to access services more quickly, with chatbot interaction data showing a reduction in missed enquiries and increased usage during after-hours periods. Patients could now receive answers to common questions without waiting for a call or email response.
Internally, the automation tools reduced the volume of repetitive admin tasks, freeing the clinical team to focus on care. The new website also improved referral flow, with professionals and NDIS coordinators reporting easier access to information and forms.
The email system began delivering early wins through improved open rates and client retention, especially among recurring appointment holders. By creating an ecosystem of helpful, timely, and branded messages, the clinic was able to stay top of mind in a competitive care environment.
Conculsion
This project illustrates how a combination of custom website design, thoughtful AI integration, and tailored email marketing can transform operational efficiency and patient experience in a healthcare setting. Complete Allied Healthcare now has the digital infrastructure and tools to support growth, reduce admin bottlenecks, and maintain a high standard of service as their client base expands.
Whether you're starting from scratch or scaling up, we're ready to help you take the next step. Book a free consultation or tell us about your project today.
