Client Success Stories
We built Imperial Shinez a website as premium as the cars they work on, launched a second product brand with its own eCommerce store, designed chemical grade stickers for every bottle, and built SEO in from day one, all in 30 days.
Who Is
Imperial Shinez
Imperial Shinez is Sydney's premium mobile detailing service, bringing professional grade ceramic coatings, paint protection film, paint correction, and full detailing packages directly to their clients across the city. Their portfolio includes Ferraris, Lamborghinis, Bugattis, Aston Martins, and Rolls Royces. They are STEK certified PPF applicators with manufacturer-backed warranties and a reputation built entirely on the quality of their work.
Alongside their detailing services, they developed their own Australian-formulated car care product range under the Car Care Shinez brand. The ambition was clear. The digital infrastructure to support it was not yet there.
What Was Holding Them Back?
When someone is about to hand over the keys to a $500,000 Lamborghini, the business they choose needs to look like it belongs in that space. An outdated or generic website does not just fail to impress, it actively costs bookings to whoever looks more credible in the search results.
Imperial Shinez had the skills, the certifications, and the portfolio to compete at the highest level of the Sydney detailing market. But without a premium website, a live product store, branded packaging for their Car Care Shinez range, and an SEO strategy to get found, none of that potential was being realised online.
A Structured 3-Phase Plan Built to Win
We do not try to do everything at once. Each phase builds on the last so the results compound over time.
1
Weeks 1 to 2: Built a high end Webflow website designed to position Imperial Shinez as the obvious choice for Sydney's luxury vehicle owners from the first scroll.
2
Weeks 2 to 3: Launched the Car Care Shinez eCommerce store inside the Imperial Shinez website and designed chemical grade stickers for every product bottle so the brand was shelf-ready from day one.
3
Weeks 3 to 4: Embedded SEO into every page of the site from the start and integrated live Google review automation so the business competes in search and converts visitors the moment they land.
Results That Speak for Themselves
Imperial Shinez launched with a website that finally matches the calibre of the vehicles they work on. The Car Care Shinez store gave them a second revenue stream with physical product packaging live from day one, and SEO built into the foundation means the site was competing in search from the moment it went live. Automated reviews mean their Google reputation works for them around the clock without anyone lifting a finger. In 30 days a business with exceptional skills and no digital presence became a premium dual-brand platform built to scale.
Bringing It All Together
This project is a strong example of what happens when web design, eCommerce, print, and search optimisation are executed as a single unified strategy rather than separate afterthoughts. By launching the Imperial Shinez service platform and the Car Care Shinez product brand simultaneously, both sides of the business had the infrastructure to generate revenue from the same day. The chemical grade sticker designs gave the physical product range a professional identity that matched the digital presence, and the SEO foundations built into every page mean organic visibility compounds month on month without needing to start from scratch later.
For any business in the automotive space looking to build a digital presence that reflects the standard of their work, the results here show what a focused 30 day build can achieve when nothing is left out. Explore our custom web design packages to see how we structure builds like this, or take a look at our full service digital solutions if you need everything delivered under one roof. If you are in the early stages and want to understand what is possible, our digital growth strategies for trades and services is a good place to start.
We’ve been recognised for our work in branding, SEO and digital marketing. These wins show how committed we are to helping you grow. We’re proud of the results we’ve achieved, and your business deserves to work with a team that delivers.
Proudly partnered with some of the world’s most powerful platforms in digital marketing, ecommerce, and web development. These partnerships give us access to the latest tools, insights, and support so we can create smarter strategies, deliver better results, and bring even more value to your business.
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