Client Success Stories
We helped Rayvetty Denture Clinic build a more competitive digital presence through growth-focused branding, advanced SEO, and strategic PPC, improving visibility, authority, and appointment volume across local search.
About
Rayvetty Denture Clinic
Rayvetty Denture Clinic is a healthcare provider specialising in custom dentures, partials, relines, and mouthguard services for patients across Sydney. With a clinic grounded in personalised care and precision-based treatments, they serve a diverse demographic of clients, including aged care residents, first-time patients, and individuals seeking comfort-driven, natural-looking solutions.
Despite their expertise and patient-first ethos, their digital presence lacked clarity and cohesion. The clinic was difficult to find in local search results, and their branding did not reflect the professionalism or warmth of their in-person service. Without a clear online identity or targeted outreach strategy, much of their potential audience was unaware of what made their offering distinct within a competitive health services environment.
The Challenge
Rayvetty Denture Clinic faced a dual challenge: to differentiate themselves in a local healthcare market that is increasingly shaped by online discovery, and to connect with prospective patients through language and design that builds immediate trust. Their existing website was functional but generic. It did not communicate the clinic’s point of difference, nor was it optimised to rank for high-value keywords such as “custom dentures Sydney” or “emergency denture repair.”
There was also no performance strategy in place for paid advertising, and the brand itself lacked a defined system that could be carried across platforms. With more patients relying on digital research before making contact, the clinic risked losing opportunities simply because they were not showing up, or not leaving the right impression, at the moment of decision-making.
Our Approach
We implemented our Business Growth Package, which combined high-conversion branding, data-driven SEO, and targeted PPC strategy to reposition the clinic for sustained visibility and patient acquisition. The process began with a full brand identity build, including a new logo system, colour palette, typography framework, and messaging strategy tailored to both professionalism and accessibility. This visual system was then applied across the website, social media profiles, and printed materials to ensure a cohesive brand experience.
The website was restructured to support both organic traffic and conversion, with optimised service pages, clearer navigation, and a mobile-responsive design. We ensured that contact points, such as online bookings and call-to-action elements, were strategically placed for ease of use across all devices.
On the SEO side, we carried out comprehensive keyword research tied to location and service intent, refining both metadata and on-page copy to align with how patients actually search. Our Advanced SEO strategy also included:
In parallel, we launched a precision-targeted PPC campaign aimed at capturing high-intent local searches. Ad copy was tailored using patient-centric language, supported by geographic segmentation and custom landing pages aligned with the clinic’s core services. We also implemented conversion tracking across phone, form, and appointment bookings to monitor return on ad spend and guide budget decisions.
What We Delivered
✔️ A complete brand identity system that communicates both trust and clinical expertise
✔️ A refreshed website with SEO-friendly structure and mobile-first design
✔️ Optimised service pages for visibility across local and intent-driven keywords
✔️ Technical SEO setup including schema, metadata, image tags, and internal linking
✔️ Keyword mapping and content updates aligned with patient search behaviour
✔️ A custom PPC strategy with ads written to match search urgency and local relevance
✔️ Landing page creation for ad campaigns to improve Quality Score and lead flow
✔️ Call tracking, conversion setup, and monthly reporting for SEO and PPC performance
✔️ Social and Google Business Profile updates to align with new branding
✔️ Visual assets and design elements to support future marketing initiatives
The Results
Within the first quarter post-launch, Rayvetty Denture Clinic experienced measurable improvements in both visibility and lead volume. Search rankings improved across multiple suburbs, with priority terms such as “denture clinic Sydney” and “partial dentures near me” gaining consistent traction. Organic traffic increased steadily, supported by higher page engagement and lower bounce rates.
The PPC campaign produced immediate results, with cost-per-lead decreasing as ads were refined. Most notably, phone enquiries and online booking submissions saw a noticeable uplift, often coming directly from paid ad funnels or optimised local pages.
Internally, the clinic reported greater confidence in their outreach efforts and a clearer understanding of which services and locations were converting best. This clarity enabled more strategic resource allocation and paved the way for future expansions into nearby suburbs.
Conculsion
By choosing our Business Growth Package, along with tailored PPC and Advanced SEO services, Rayvetty Denture Clinic was able to establish a more strategic and visible digital footprint. This transformation not only enhanced how they are perceived online, but also contributed directly to their ability to attract, convert, and retain patients within an increasingly search-driven healthcare market.
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