Client Success Stories

Branding, SEO and PPC for a Sydney Denture Clinic

We helped Rayvetty Denture Clinic build a more competitive digital presence through growth-focused branding, advanced SEO, and strategic PPC, improving visibility, authority, and appointment volume across local search.

Details About The Project

Industry

Healthcare / Dental

Location

Sydney, NSW

Services Provided

Brand Identity, Web Design, SEO, PPC Advertising, Google Business Profile

Time Frame

4 Weeks

About the Client

Who Is

Rayvetty Denture Clinic

Rayvetty Denture Clinic is a Sydney based healthcare provider specialising in custom dentures, partials, relines, and mouthguard services. They serve a wide range of patients including aged care residents, first-time patients, and people looking for natural looking, comfortable solutions built around their specific needs.

The care they delivered was excellent. The problem was that almost none of it was visible online. Their branding did not reflect the professionalism of their work, their website was not ranking for the terms their patients were actually searching, and there was no paid strategy in place to capture urgent demand. In a market where patients Google before they call, that gap was costing them appointments every single day.

The Problem

What Was Holding Them Back?

Denture patients do not browse. They search with intent, whether that is "custom dentures Sydney", "emergency denture repair", or "partial dentures near me", and they contact whoever shows up first and looks trustworthy. Rayvetty was not showing up for those terms, and even when they did, their brand was not leaving the right impression.

Their website was functional but generic. No clear point of difference, no optimised service pages, and no structure that Google could easily crawl and rank. There was no PPC campaign capturing the patients who needed help urgently, and their Google Business Profile was not fully optimised for local search. They had a strong clinical reputation with almost no digital proof to back it up.

Our Approach

A Structured 3-Phase Plan Built to Win

We do not try to do everything at once. Each phase builds on the last so the results compound over time.

1

Brand Identity and Website

Weeks 1 to 2: Built a brand system that communicates trust and clinical expertise, then applied it across a restructured website built to rank and convert.

  • New logo system with colour palette and typography
  • Brand applied across website, social, and print
  • Mobile-first responsive website redesign
  • Optimised service pages for each treatment area
  • Clear navigation and conversion focused layouts
  • Google Business Profile updated with new branding

2

SEO and Technical Optimisation

Weeks 2 to 3: Overhauled the site's technical foundation and on-page content so it could compete for the terms patients are actually searching.

  • Full technical SEO audit and fixes
  • Keyword research tied to location and service intent
  • On-page optimisation across all service pages
  • Schema markup, metadata, and image alt text
  • Internal linking and content structure improvements
  • Mobile page speed and performance enhancements

3

PPC Campaign and Conversion Tracking

Weeks 3 to 4: Launched targeted paid ads to capture high-intent local searches and set up full conversion tracking to measure every lead.

  • Custom PPC campaign built for local patient acquisition
  • Ad copy written with patient-centric, urgent language
  • Geographic segmentation across Sydney suburbs
  • Dedicated landing pages aligned to each ad group
  • Call tracking and form submission tracking configured
  • Monthly reporting setup for SEO and PPC performance

The Outcome

Results That Speak for Themselves

Rayvetty Denture Clinic went from being hard to find to showing up consistently across Sydney local search. Search rankings improved across priority suburbs, phone enquiries increased through both organic and paid channels, and the new brand gave the clinic a presence that finally matched the quality of their clinical work.

Complete Brand and Digital Transformation
New brand identity, restructured website, advanced SEO, and a live PPC campaign, all delivered in 4 weeks so the clinic could start winning patients online straight away.
🏆 Primary Goal Achieved
Delivery Breakdown
Brand Identity Built From Scratch Yes
Service Pages Optimised 6
SEO Keywords Targeted 20+
PPC Campaigns Launched 1
Project Completed In 4 Weeks
Clinic Finally Looks as Good as the Care They Deliver
New logo, brand guidelines, colour palette, and typography applied across every touchpoint so the first impression online matches the experience in the chair.
Brand Win
20+
Ranking for Terms Competitors Were Dominating
High intent local keywords like "custom dentures Sydney" and "emergency denture repair" targeted across every service page with on-page SEO built to hold ground long term.
SEO Win
Patients in Buying Mode Landing on Booking Pages
Custom landing pages matched to search urgency, ad copy written in patient language, and conversion tracking across calls, forms, and bookings from day one.
Paid Ads Win
4
Brand, SEO and Paid Ads Live in 4 Weeks Flat
Full rebrand, website restructure, advanced SEO, and a live Google Ads campaign all delivered in a single focused engagement without cutting corners.
Delivery Win

conclusion

Bringing It All Together

By choosing our Business Growth Package, along with tailored PPC and Advanced SEO services, Rayvetty Denture Clinic was able to establish a more strategic and visible digital footprint. This transformation not only enhanced how they are perceived online, but also contributed directly to their ability to attract, convert, and retain patients within an increasingly search-driven healthcare market.

Award-Winning Agency

We’ve been recognised for our work in branding, SEO and digital marketing. These wins show how committed we are to helping you grow. We’re proud of the results we’ve achieved, and your business deserves to work with a team that delivers.

RankWatch badge for Xpert Start as top SEO agency 2025
HubSpot Gold Solutions Partner badge earned by Xpert Start
GoodFirms badge for Xpert Start as top web application development company in 2025
HubSpot digital marketing certification awarded to Xpert Start for SEO and inbound strategy
HubSpot digital advertising certificate awarded to Xpert Start in 2025
GoodFirms badge showing Xpert Start as best company to work with in 2025
Top advertising company badge awarded to Xpert Start by GoodFirms 2025
Xpert Start's HubSpot SEO certification demonstrating search engine optimization expertise in 2025
Technical SEO certificate by Semrush Academy earned by Xpert Start in 2025
SEO Essentials certification from Semrush awarded to Xpert Start in 2025
RankWatch Top Digital Marketing Agencies badge awarded to Xpert Start in 2025
Xpert Start HubSpot certification in social media marketing - inbound strategy certified 2025

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